We help brands of all sizes boost their customer engagement through email marketing, while simultaneously generating new qualified leads.
Explore our latest digital marketing blog posts. We delve into key topics from the ground up, crafting in-depth content that covers strategy, execution, and real-world results.
In today's digital world, email marketing remains a powerful tool for businesses to connect with customers. However, the success of your campaigns hinges on one crucial factor: deliverability. If your emails end up in the dreaded spam folder, all your efforts in crafting compelling content are in vain.
Understanding how consumers make decisions is the holy grail for businesses of all shapes and sizes. It's the key to crafting marketing campaigns that resonate, developing products that meet real needs, and ultimately, driving successful sales. But here's the catch: consumer behavior is anything but simple.
Imagine you're a conductor leading an orchestra, with each email subject line a powerful instrument in your hands. Your goal? To craft a symphony of words that resonates with your audience, compels them to click, and ultimately drives engagement with your emails. Conduct your emails to success.
Our process starts with an informative introductory call. During this casual chat, we'll get to know you and your business goals, your target audience, and your current email marketing efforts. This conversation is the first step in understanding your unique needs and laying the groundwork for a successful partnership.
Discussion & Strategy Cultivation - Based on the initial consultation, we'll collaboratively develop a personalized email marketing strategy that aligns perfectly with your vision, goals, and overall marketing efforts.
Flows & Campaigns - Recognizing the time required for building comprehensive automated email sequences, we'll create and launch a few engaging email campaigns during the production of the flows.
Content Calendar Development - Together we will develop a structured content calendar, outlining email types, frequency, and alignment with your brand.
Email list-building - Building a thriving email list is crucial for long-term success. We'll leverage proven strategies to attract and engage your target audience.
Design Review via Miro - We'll upload our initial email design mockups to a shared Miro board, allowing you to review them at your convenience. You can provide feedback and suggestions directly on the Miro board, using tools like comments, annotations, and voice notes. This asynchronous approach allows for flexible and efficient review without the need for scheduling separate calls.
A/B Split Testing - We believe in data-driven decision making. To optimize your email campaigns, we'll conduct A/B testing on various elements, such as subject lines, CTAs, and content structure directly through Klaviyo.
Bi-weekly Strategy & Collaboration Sessions - To ensure lasting success, we'll hold regular bi-weekly video conferences to review campaign performance, brainstorm new ideas, and refine your strategy based on data and your feedback. Transparency & Regular Updates - We regularly share insights and analysis regarding campaign performance, including progress against goals and expectations. This allows you to stay informed and involved in the optimization process, ensuring we remain aligned and achieve your email marketing objectives.
If you have further questions after reading these, feel free to send us a message or schedule a call.
All emails and pop-ups are meticulously
created through Figma.
Easily view designs and provide feedback, making the review process efficient and interactive.
From creating Flows to Sending Campaigns, Klaviyo fuels our entire email marketing workflow.
Onboarding calls and general weekly meetings are all done through zoom.
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